The idea of getting backlinks is great, but just getting any old backlinks isn’t going to do you a whole lot of good. Instead, you want to make sure the links you get are going to bring in more attention and business for you. That means you need to do a bit of research to find out who is actually best and what you want them to do for you (not to mention what you can do for them).
Find Your Niche
First, pay really close attention to what your niche actually is. Knowing exactly what you’re writing about on your page will make it easier for you to tell others why you’re a good fit for their page. You should be able to narrow your niche down slightly so that you can find a good range of people who write similarly.
Elaborate on Your Niche
Just because you write specifically about 401k’s doesn’t mean you can only work with others who write about 401k’s. You could talk to those who write about finance in general or those who are focused on enjoying your retirement. Create a list of different topics that could relate to yours.
Know Who’s Writing
Now you want to start looking at the specific websites and bloggers who are writing in your niche. You’re going to need to do a bit of research here to find the best options and then at least a few good options. These are the ones you want to target. They should be people who are keeping their blog updated regularly and who relate to your topic.
Create the Right Content
You need to have an article that’s going to really resonate with each of those bloggers so that they want to link to it. That means finding articles that they’ve written that are similar to what you want to talk about and pitching an article that could relate to something you’ve written (so they can add a link) or that you could write yourself with a link.
The Right Tools
When you’re ready to start reaching out you want to have the right tools to make the process even easier. Pigeontool.com is one way to do just that. It’s where you’ll find all the tools you need to manage your linkbuilding efforts. When you’re trying to create the best possible links you need to know that you have a strong foundation.
With all of these tips you’ll be able to get the perfect link in no time. That’s because you’ll find the right blogger to work with and the write content to share.